Inspire and be inspired by the sensitivity and creativity of people to generate transformative experiences in the world of Brazilian art and culture.
The mission of Itaú Cultural described above, recognizes the culture as a fundamental element in the people's critical thought formation it values manifestations which strengthen Brazilian identity by means of art.
In 2014, the institute completed 27 years of acting and close commitment to Brazilian culture. Itaú Cultural promoted more than 5000 events, including international coverage, and received over 6 million visitors.
In the virtual field, the highlight is the Encyclopedia of Brazilian Art and Culture, with about 8000 entries in Spanish, French and English, and about more than 1 million access monthly.
In the mapping and promotion fields, Itaú Cultural maintains the Program called Rumos, which completed 16 years of existence in 2013, and already reached an audience of over 5.1 million people.